FZDP design studio X FILLING PIECES create tropical sneaker landscape in paris
Premium footwear label Filling Pieces commissioned FLIP ZIEDSES DES PLANTES design studio to create their first big exhibition in Paris.
Read more about this project below.
Filling Pieces is an upcoming Amsterdam-based sneaker brand that fills the gap between streetwear and high-end fashion with unique, contemporary handmade sneakers.
The brand’s main inspiration sources are architecture, nature and urban culture.
This inspires FLIP ZIEDSES DES PLANTES design studio to create “landscapes” rather than displays to exhibit the sneakers. Both urban- and nature inspired landscapes, that support the visual appearance of the vast collection of 400 sneakers.
In the center of the big gallery space a long row of metal cabinets form a honeycomb-like wall. The modular structure is overgrown with tropical plants. Concrete elements combined with plants create a raw yet refined look; abstractly reflecting a tropical urban landscape as well as referring to the Surinamese roots of the founder of Filling Pieces.
In the smaller gallery space a minimalistic, stylized landscape of tropical black marble rock circles was designed. ‘Breathing light’, slowly moves from one circle to another creating a mystic experience.
The objective was to impress the visitors and to communicate the brand’s identity in an abstract way. Mission accomplished. The exhibition was so successful that the brand decided to apply the design (of the white modular wall with concrete elements and plants) in many department stores around the world.
the added value of FLIP ZIEDSES DES PLANTES design studio
Filling Pieces is a remarkable brand founded in 2009 by the 21-year-old architect Guillaume Philibert. This exhibition was their first big show at the Paris fashion week. Up until then, the brand didn’t have experience with exhibiting and presenting their shoes on a large scale.
FLIP ZIEDSES DES PLANTES design studio took the challenge to start telling the brand’s story about its identity and values through the design of the exhibition.
The exhibition proved successful and the visual storytelling so well understood by the retail buyers and fashion bloggers, that the brand decided to commission Flip Ziedses Des Plantes to translate the exhibition design into brand shops in department stores all over the world. Allowing the visual brand story to live on beyond the exhibition design and to be told to customers on a global scale.
The design of the white modular wall with concrete elements and plants became a visual beacon for Filling Pieces customers in retail.
FLIP ZIEDSES DES PLANTES design studio made a difference by creating a unique exhibition, which attracted and impressed many high-profile people from the fashion industry. An exhibition that not only looks good, but also narrates the roots and identity of a young starting brand.
event: paris fashion week
role of FZDP design studio: concept development, design, technical development and production
client / commissioner: filling pieces
location: galerie perrotin, paris
photography: claire dorn