From runway to retail
Brand shops for luxury sneaker brand FILLING PIECES.
Read more about this project below.
Sneaker brand shops designed and implemented in various department stores across Europe.
the added value of FLIP ZIEDSES DES PLANTES design studio
FLIP ZIEDSES DES PLANTES design studio started telling FILLING PIECES’ brand story through the design of a Paris Fashion Week showroom design. The exhibition proved successful and the visual storytelling so well understood by the retail buyers and fashion bloggers, that the brand commissioned Flip Ziedses Des Plantes to translate the exhibition design into department store brand shops. Allowing the visual brand story to live on beyond the exhibition design and to be told to customers on a global scale. The design of the white modular wall with concrete elements and plants became a visual beacon for Filling Pieces customers in retail.
See more about how we translated the paris fashion week showroom design into brand shops for retail.
role of FZDP design studio: concept development, design, technical development and production
client / commissioner: filling pieces
location: bijenkorf eindhoven, mens department
photography: ewout huibers
publications: FRAME, designboom