Concrete portals
Branded art installation showcasing premium sneaker label INNER CIRCLE at Paris fashion week.
Read more about this project below.
inner circle
Inner Circle is an experimental sublabel of sneaker brand Filling Pieces. The collection serves as a creative playground in which the brand’s founder Guillaume Phillibert and his sneaker design team go ‘all out’ to investigate what defines the perfect shoe. So did FZDP design studio while creating this branded art installation.
deconstruction
Themed ‘deconstruction’, this collection showcases a large variety of materials and techniques used in one sneaker that comes in three colorways.
FZDP design studio created an installation in which the 3 shoes are presented in 3 concentric circles. Sequentially the rings decrease in size creating a visual pull through the center of these concrete portals; A circle within a circle within a circle.
This installation was a continuation of the 3-circles-concept that was created for the ss17 inner circle collection.
project info
event: paris fashion week
client: filling pieces, inner circle
role of FZDP design studio: concept development, design, technical development and production
location: galerie perrotin, paris
photography: mark kiszely
articles: hypebeast
video about collection: deconstruction
